In April 2016, Albany was engaged by Focal Point Gallery, Southend-on-Sea, to raise awareness and footfall for Radical ESSEX, a two-year project that examined the county in relation to radicalism , lifestyle, politics and architecture.
Supported by public funding from the National Lottery, which was distributed via Arts Council England’s Cultural Destinations programme, the project took place in 2016 and 2017.
Albany directed national and local media for the programme, which included the Radical ESSEX Architecture Weekend. It generated 120 pieces of national and local coverage, including The Guardian, BBC News, Sky News, The Telegraph, the i Paper, The Financial Times, the New Statesman and The Observer.
‘I was greatly impressed by Albany’s unerring professionalism, and by the spectacular results they achieved.’ Joe Hill, former Director of Focal Point Gallery
- 7.01 million Coverage shares
- 1.2 billion Online readers
- 15,525 Social Shares
The project contributed to the following values: £4,132,644 through day trippers; £907,346 through overnight stays; a total of £5,039,990 was generated across the programme.*
* Statistics supplied by Focal Point Gallery to Arts Council England
Coverage books and campaign material are available on request.