To mark the fiftieth anniversary of the ‘Sumer of Love’, revered independent book publisher Rocket 88 published an illustrated limited edition of Barry Miles’s seminal memoir In the Sixties, and a new book, The British Underground Press, 1966 – 1974, which brought together the covers of every important counterculture publication from the 1960’s and 1970’s.
While there is overlap with The British Underground Press, 1966 – 1974 and In the Sixties, to maximise the media opportunities they were treated as separate entities.
Because In The Sixties is a personal memoir, and because of the additional material offered with the two versions of the book, it offered a chance to review Miles’ unique position in the history of the 1960’s and 1970’s counterculture. This standalone strategy focused on securing profiles and interviews with Miles underscoring his many activities; as an editor, writer, etc., as well as articles by himself on the period the books covers and the key figures he writes about.
For The British Underground Press, 1966 – 1974 publication and exhibition, the focus was primarily on James Birch, who like Miles, is a respected chronicler of counterculture.
The campaign embraced long, mid and short lead media across all platforms, and included fashion, arts & design and music.
‘Albany Arts did a great job with our exhibition and book on the British Underground Press, combining old media with new and getting us coverage across electronic and paper platforms.’ Mal Peachey, Director, Rocket 88
Coverage books and campaign material are available on request.