Our in-depth knowledge of the media and longstanding relationships with journalists allow us to create highly targetted campaigns that deliver meaningful results. Whether this is an uplift in visitor numbers, critical acclaim for an exhibition, identifying and then reaching new markets or ongoing reputation management, Albany's highly experienced team is well placed to help, providing considered strategic advice and straightforward reporting metrics to measure your investment. 


Because PR campaigns need to be tailored to the specific needs of the client, we place great emphasis on strategic thinking and planning. Typically this starts with a review of your business, followed by an assessment of where it stands in relation to your competitors and where you want it to be. We then create a comprehensive PR & Marketing Plan setting out a pathway to new audiences and markets.


All companies need to develop a coherent digital strategy. Albany can provide set-up and planning services so you can handle Social Media in-house, and also offers the following for businesses requiring a more comprehensive solution: content creation, digital marketing campaigns, Social Media marketing, Search Engine Optimization, and email and influencer marketing.


Albany believes that Public Relations is most effective when married to clearly defined business objectives. To that end it can intergrate some or all of the following services into its campaigns when needed: research and competitive analysis, audience and market research, digital and direct marketing, trend forecasting, strategic partnerships, media buying and advisory, copywriting and translation.


Whether you are an established gallery, an art-tech start-up or an individual artist, it’s vital that you develop an identity that differentiates you from your competitors. To achieve this, we recommend clients undertake a brand audit. From there, we can help you define your values and then through a variety of strategies – be it reinforcing an existing brand or creating a new one – we can help you strengthen your position in the marketplace.

Event Management

Be it a party or a press launch, Albany can create events at every scale. Using our expertise and knowledge of suppliers and venues across the UK, we can create concepts tailored to your particular requirements. We can orchestrate the event from its inception or manage elements of it, such as guest list management, photography, VIP services, experiential marketing/entertainment and celebrity bookings.