Strategy
Because PR campaigns need to be tailored to the specific needs of the client, we place great emphasis on strategic thinking and planning. Typically this starts with a review of your business, followed by an assessment of where it stands in relation to your competitors and where you want it to be. We then create a comprehensive PR & Marketing Plan setting out a pathway to new audiences and markets.
Digital
All companies need to develop a coherent digital strategy. Albany can provide set-up and planning services so you can handle Social Media in-house, and also offers the following for businesses requiring a more comprehensive solution: content creation, digital marketing campaigns, Social Media marketing, Search Engine Optimization, and email and influencer marketing.
MARKETING
Albany believes that Public Relations is most effective when married to clearly defined business objectives. To that end it can intergrate some or all of the following services into its campaigns when needed: research and competitive analysis, audience and market research, digital and direct marketing, trend forecasting, strategic partnerships, media buying and advisory, copywriting and translation.
BRANDING & Design
Whether you are an established gallery, an art-tech start-up or an individual artist, it’s vital that you develop an identity that differentiates you from your competitors. To achieve this, we recommend clients undertake a brand audit. From there, we can help you define your values and then through a variety of strategies – be it reinforcing an existing brand or creating a new one – we can help you strengthen your position in the marketplace.
